founder | Lead Financial Advisor

Clayton Meeres

Clayton founded Sparrow Financial to create a calmer, more human alternative to traditional financial advisory firms.

After more than a decade working within the industry, he saw firsthand how often financial advice became disconnected from the people it was meant to serve—focused on products, projections, and performance, but lacking the clarity needed to make meaningful decisions. Sparrow was built to change that.

Clayton specializes in retirement income planning, real estate integration, and tax-aware decision-making for Canadians navigating increasing financial complexity. His work often centers around moments of transition—retirement, major life changes, or decisions that carry long-term impact for both individuals and their families.

At the core of his approach is values-based planning. Rather than beginning with solutions, Clayton starts by helping clients understand what money truly represents in their lives. That clarity becomes the foundation for every decision that follows.

His role is not just to “make the math work,” but to bring structure and perspective to complex situations—so clients can move forward with confidence, knowing their decisions are aligned with what matters most.

Over time, the goal is to reduce stress, simplify complexity, and help people feel more grounded in how they think about money. Not dependent on constant advice, but equipped with the clarity to navigate change as it comes.

At the end of the day, the work always returns to a simple question:

What’s important about money to you?